Services
Commercials
WEST + LAVENDER is where ideas become visual stories. I specialize in creative development, shaping the concept, tone and narrative behind each commercial, then partnering with experienced production crews to bring it to life.
The focus is simple: meaningful storytelling, intentional visuals and production that feels elevated, not excessive.
Link to work
Community & Vendor Partnerships
At WEST + LAVENDER, everything begins with a commitment to community and connection. Whether collaborating with local sports teams, supporting small businesses, or partnering with major brands nationally and globally, the goal is always to build relationships that extend beyond traditional business transactions.
My approach is rooted in mutual growth. With community partners, I explore trade and value opportunities that strengthen relationships and make an impact locally. With vendor and brand partners, I prioritize strategic co-op initiatives that enhance value, foster creativity, and cultivate long-term trust.
Every partnership is an opportunity to innovate, elevate, and grow. I am continuously seeking ways to expand these connections in meaningful, lasting ways, ensuring every collaboration delivers shared success and strengthens the communities we serve.
Digital
WEST + LAVENDER recognizes the power of strong digital partnerships in driving modern marketing performance. In today’s landscape, channels like SEO, SEM, video, and programmatic are essential and success comes from aligning with the right experts to execute them effectively.
We take a strategic approach to identifying, managing, and collaborating with best-in-class partners across platforms including Google, YouTube, and beyond, ensuring each effort is aligned with broader brand and business goals.
Rather than a one-size-fits-all approach, every campaign is thoughtfully constructed, leveraging the right channels, tools, and expertise where they will have the greatest impact.
The focus is on building scalable, data-informed strategies that not only perform, but continue to evolve, creating meaningful, measurable growth over time.
In-Store
WEST + LAVENDER transforms retail environments through thoughtful design, strategic partnerships, and a deep understanding of the customer journey. By collaborating closely with vendor partners, we elevate both the look and feel of each space, creating environments that enhance experience while maximizing sales potential.
From concept through execution, we work alongside project managers and partners to guide layout, signage, and key display moments. Every element is intentionally placed to not only showcase the brand, but to create a seamless and intuitive in-store experience.
A strong focus is placed on consistency across locations, ensuring each store feels cohesive and recognizable, while still allowing for unique touches where appropriate. From branded signage and digital screens to promotional messaging and overall aesthetic, every detail is curated to create a clean, modern, and elevated environment.
Co-op partnerships play a strategic role in this process, strengthening collaboration and ensuring mutual value across all touch points.
Media Strategy + Buying
WEST + LAVENDER leads paid media strategy, planning and buying via traditional and non-traditional across key channels ensuring alignment with brand, audience and overall business goals.
We manage execution where it drives the most impact and collaborate with trusted partners in traditional and digital channels; maintaining strategic oversight and performance accountability throughout.
Social and Brand Narrative Strategy
WEST + LAVENDER approaches social and digital storytelling as a strategic extension of a brand’s voice, focused on connection, engagement and long-term equity. Strategy and content direction are developed to align with overall business goals, audience behavior and brand positioning, ensuring every touchpoint is intentional and cohesive.
Influencer, micro-influencer and creator partnerships are approached strategically, collaborating with individuals whose audiences and values naturally align with the brand to extend reach and deepen engagement.
The result is a cohesive brand presence across social channels that strengthens identity, build audience trust and supports meaningful business growth.
Website Strategy
WEST + LAVENDER conceptualizes and leads the creative direction of websites, translating vision into clear guidance for development teams to execute seamless, user-focused experiences that drive visibility, engagement, and long-term growth. Each site is built so it has an emphasis on intuitive UX, SEO best practices and performance optimization.
Events
WEST + LAVENDER approaches events with a passion for precision and a commitment to excellence. From initial concept through execution, every detail is thoughtfully managed, ensuring a seamless, elevated experience from start to finish.
Whether it’s a corporate gathering, brand event, or special celebration, we collaborate with internal and external partners to align vision, direction, and delivery. With a sharp attention to detail and a hands-on approach, each event is executed with intention and care.
The focus is simple: create experiences that are memorable, impactful, and flawlessly brought to life.
Customer Relationship Management (CRM)
WEST + LAVENDER manages CRM marketing from strategy through execution , combining creative content, approval workflows, and performance-driven messaging across email and SMS/MMS channels.
CRM isn’t just sending messages. It’s about delivering the right message, to the right audience, at the right time, while protecting brand voice and customer trust.
Strategy & Planning
CRM and lifecycle messaging strategy
Campaign calendars and audience segmentation
Promotional, transactional, and retention messaging
Event-based and triggered communications
Creative Content & Design
Email copywriting and creative direction
SMS/MMS messaging (promotional + informational)
Visual assets using Canva
Brand-aligned layouts and templates
Approvals & Execution
Internal and client approval coordination
Compliance-friendly review process
Scheduling and deployment of campaigns
QA for links, formatting, and messaging accuracy
Email Marketing
Promotional email campaigns
Event and launch announcements
Customer retention and re-engagement emails
Ongoing email list support and best practices
SMS & MMS Messaging
Text campaigns for promotions, reminders, and events
MMS messaging with images or graphics
Timing and frequency strategy to avoid fatigue
Opt-in–aware, brand-safe messaging
Reporting & Optimization
Performance review (opens, clicks, engagement)
Recommendations for improvement
Ongoing optimization based on results
CRM & Lifecycle Marketing
Strategy, creative content, approvals, and execution for email and SMS/MMS campaigns, ensuring messages are on-brand, compliant, and effective.